Lower Dauphin School District

    Curriculum Guide

    Course Title: Marketing
    Subject: Business
    Grade Level(s): 9-12

    Synopsis of Curriculum

    This course is designed for those students who wish to learn how to run and manage a business.  Topics include selecting a location, raising capital, organizing operations, establishing service and credit policies, buying merchandise, preparing goods for sale, pricing, advertising, display, selling techniques, keeping accurate records, economics, and government regulations.  Students will do individualized assignments from the textbook as well as group and individual projects.  Students will also participate in the operation of the school store.


    Units of Study Titles

    Marketing Is All Around Us

    The Marketing Plan

    The Free Enterprise System

    Beginning the Sales Process

    Presenting the Product

    Closing the Sale